From the founder's desk

Ambrosia was born from the vision of Anu Tekriwal, a corporate marketeer by profession who eventually found her true calling in building Ambrosia India with passion, purpose, and an unwavering love for craft. A NIFT graduate, her love for design and deep respect for India’s textile heritage shape the very heart of the brand. Anu has an eye for simple, quiet luxury and believes that fashion should honour both the craft and the people behind it. She brings together skilled artisans, natural fabrics, and a modern aesthetic to create clothing that feels timeless, thoughtful, and full of soul.

Her journey with Ambrosia is guided by a clear purpose — to keep traditional craft alive, support the hands that create it, and offer pieces that do more than just look beautiful. They are meant to stay with you. For Anu, Ambrosia is not just a brand; it is a living story of India’s craft culture, shaped with care for women who appreciate clothing made with heart.

For me, Ambrosia is about keeping things real and meaningful. While the creative team brings the designs to life, I focus on the basic groundwork — handling the planning, the systems, and the decisions that keep the brand moving in the right direction.

My role is simple. I try to make sure the ideas we believe in slowly take shape and become something useful and honest for the people who wear our clothes.