2020 a year when everything looked possible after experiencing almost 6 months of nationwide lockdown to roughly a year work from home. A year that will be talked about by generations to come for its experiences and learnings. Ambrosia was also born in the same year and is a concept by Anu Tekriwal. She always had an inclination towards slow fashion, minimalism, timeless designs, and comfortable fabric. While living in the bustling locality of Mumbai and working for 9-5 in the corporate world for 8 years she was somewhere trying to find an escape. It was there, where she decided to start her own venture with what she loved the most. She did her one-year diploma from NIFT, Mumbai to understand the craft and textile much better and then conceptualized the brand. She wishes to create a brand that is ethical, sustainable, handcrafted which leads to mindful consumption.
Our Textile
Our textile is the soul of Ambrosia. We take pride in our timeless silhouettes which are created mostly using sustainable textile of India, sourced from NGOs, cooperatives, and wavers from Gujarat, Rajasthan, West Bengal, Bihar and Madhya Pradesh. For the most part, our fabric comprises of fine handwoven organic cotton, chanderi, khadi, and hand block prints by skilled artisans from Kachchh and Jaipur. Our fabrics are dyed at both yarn and fabric stages with natural or AZO-free dyes.
Sustainable Practices
We strive to work with suppliers who source a range of materials which are tested for harmful substances, for both health and environmental reasons.
At Ambrosia, our efforts are to use fabric which is good for the earth, air, animals, and human being, and to fulfil that commitment we work with organizations and local artisans at pan India level who are dedicated to organic way of making cotton and other fabric.
As a consumer, if you find our brand concept is in line with your fashion philosophy then have a look at our clothing collection and help us create a better environment and future for people involved with us at grass root levels.